Top home loan advertisers revealed as Aussies reject the Big Four
Nielsen Ad Intel has reported its estimated spend in the home loan category in the period between September 2020 and August 2021, totaling $100 million.
Only two of the top five advertisers are part of the ‘Big Four’, with Macquarie Bank, Athena Mortgage, National Australia Bank, Suncorp-Metway and St George Bank making up the top five.
Based on current insights into the home loans market, Nielsen in partnership with DBM Consultants, also produced a consumer insights report into three home loan intender segments, who are considered “Big Four rejectors – those intending to purchase their own home, an investment property, as well as first home buyers”.
