TorchMotion lands Metro Trains deal

TorchMotion has won a contract to sell advertising on behalf of Melbourne’s Metro Trains.

The announcement:

New commuter advertising brand TorchMotion launches this week with the announcement that it has secured the rights to sell advertising on the external of Metro trains in Melbourne. TorchMotion is a sister-division to established shopper media network, TorchMedia.

The Metro carries around 220 million passenger journeys each year, which equates to an audience of 4.2 million people a month. The journeys include commuters to work, school and university as well as recreational activities such as shopping.