Total TV industry spend down 2% last financial year according to latest figures from Free TV

Spending on advertising across metro and regional free-to-air TV dropped two per cent in the last financial year according to new figures released today by industry body Free TV Australia.

Revenue nationally fell almost $75m between July 2014 and June 2015 compared to the previous 12 months, with regional ad spend down 3.17 per cent for the year.

Although the KPMG compiled figures for the past six months show a 0.16 per cent increase in gross advertising revenue in metropolitan areas compared to the same period in 2014, regional revenue dropped 3.07 per cent, meaning total revenues were down just over $10m.

The national percentage slide was fuelled predominantly by the 6.53 per cent drop in the Northern Territories and Tasmania during the first half of this year.