Tourism Australia appoints Poem as retained global PR agency

Following an extensive competitive pitch process, Sydney-based independent creative comms agency, Poem has been awarded a three-year contract by Tourism Australia (TA) to manage the brand’s global integrated communications and public relations.

Poem’s remit will include delivering PR services to support TA’s marketing and communications activities both globally and regionally, supporting TA’s overarching vision to become the most memorable and desirable destination on earth.