Tourism Australia boss Andrew McEvoy to tell the Oprah story at Mumbrella360

Tim Burrowes

April 29, 2011 12:05

McEvoy, third from left, with Winfrey

Tourism Australia boss Andrew McEvoy is to reveal the inside story of how the organisation pulled off the coup of bringing Oprah Winfrey’s TV show to Australia.

McEvoy will tell the story at Mumbrella360, which takes place in Sydney on June 7 and 8.

Oprah’s Ultimate Australian Adventure saw the chat show host fly her audience to Australia in what culminated in the recording of two celebrity-packed shows at Sydney Opera House.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

fraser 29 Apr 11

Will be interesting to see who TA credit for the idea – http://www.dailytelegraph.com......5982756894

James Harrison 29 Apr 11

Although the comparison may be a little glib, the Oprah “event:” is nothing compared with the Royal Wedding…

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Patricia Wolfe 30 Apr 11

Well, Tourism Australia, Mr. McEvoy, and the Aussies we met were the perfect hosts in a beautiful country. As one of the Ultimate Viewers, I had the trip of a lifetime and keep urging everyone I know to go to Australia!!!

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