Tourism Australia campaign to live-stream ‘the best of Australia’
Australia’s peak tourism body is turning to virtual travel experiences in a bid to keep local travellers engaged and inspired throughout the COVID-19 lockdown.
Despite state and federal governments flirting with the idea of gradually easing social distancing and business restrictions, the prospect of large-scale holidays and even weekend getaways appears to be someway off. So in lieu of real-life experiences, Tourism Australia’s Live From Aus campaign will showcase the best the country has to offer, virtually.
The campaign will kick off on Friday, 15 May with a one-hour broadcast on Ten’s The Project. It will be headlined by tourism and entertainment personalities, and roll into a weekend of live broadcasts across social channels.
