Tourism Australia forges $10m marketing alliance with Jetstar

Tourism Australia has entered a $10m marketing alliance with Jetstar in a bid to drive more tourism from Asia.

The announcement from Jetstar:

Tourism Australia has signed a $10 million marketing deal with Jetstar aimed at boosting Japanese inbound tourism and further expanding brand Australia’s presence in Asia Pacific.

The three year agreement runs to mid 2014 and will see Tourism Australia and Jetstar each contribute at least $1.6 million per year on a range of joint marketing, digital and social media activities.