Tourism Australia invites UK Neighbours fan to experience Australia for themselves
Tourism Australia has made the most of the bittersweet ending of iconic Aussie soap Neighbours by inviting the show’s UK fanbase to see Australia for themselves in a special campaign from UM Studios and CHEP Network.
The 30-second bespoke spot, which aired during Neighbour’s finale episode on Channel 5 in the UK on Friday, was a tactical adaptation of Tourism Australia’s ‘Don’t Go Small, Go Australia’ platform, which launched in February to mark the return of international travellers to the country.
