Tourism Australia launches news channel in campaign to target youth market

Zoe Samios

October 6, 2017 12:01

Tourism Australia has launched a news channel targeting the youth market as part of a $10m marketing push to entice more backpackers to Australia.

Aussie News Today will be fronted by a trio of well-known Australians – former Wallabies player Nick ‘The Honey Badger’ Cummins, TV presenter Teigan Nash and former Home and Away actor Lincoln Lewis – with stories shared on social platforms in key international markets.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

buzzfeed John O'Sullivan Lincoln Lewis Lisa Ronson Nick Cummins Steven Ciobo Teigan Nash Tourism Australia travel marketing

1 COMMENTS

Bloody Brilliant 6 Oct 17

Very well done

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Tourism Australia launches news channel in campaign to target youth market

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