Tourism Australia launches World Cup-inspired spots in international markets

July 17, 2023 3:25

Ruby the souvenir kangaroo returns as Tourism Australia launches a special edition of its ‘Come and Say G’Day’ campaign for international markets participating in the FIFA Women’s World Cup, via M&C Saatchi.

The ‘Holiday Highlights’ campaign aims to show Australia’s travel destinations and experiences in a deeper and unique way.

In the new spots, Ruby the souvenir kangaroo acts as a sports commentator, reporting on Australia’s travel destinations. It also features rising stars from Queensland Indigenous Football’s young women’s team.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.