Tourism Australia woos Chinese with Taiwanese celebrities Show Lo and Rainie Yang
As part of a plan to woo more visitors from China, Tourism Australia has secured a publicity deal with two Taiwanese pop and TV stars.
Show Lo and Rainie Yang are to feature in an online drama series filmed in Victoria, Tasmania and New South Wales. Australia will also provide the backdrop for music videos for Show Lo’s new album.
The show will be broadcast online to an audience of 10m viewers in April, on Chinese video site Tudou.com and on Tourism Australia’s YouTube page for Taiwanese and Hong Kongers.
Lo and Yang will feature in a publicity tour during their visit, and in online promotions, social media, direct mail and tactical activity with travel agents and airline partner, Cathay Pacific.
I’d be interested to see how many of those 25m indians reached converted to travellers
I’m absolutely no expert, but will hiring a Taiwanese celeb actually generate publicity in China? Is it no akin to hiring a Kiwi to generate publicity in Oz?
Or do they/are they allowed to watch Taiwanese TV in mainland China?
its because these two celebs are BIG in china and Taiwan. they have a cult following. they are equal to angelina and brad pitt in western entertainment world
Pun in the headline?
No I am not bigoted!
if i had a chance for a next life i’d die to be rainie yang
does any of you know when and where about he will be at sydney for this advertisement?