Tourism Australia’s Opera House YouTube initiative

Tim Burrowes

October 13, 2010 1:34

YouTube_symphony Sydney Opera House is emerging as the focal point for Tourism Australia’s key activities in the coming months.

Weeks after announcing a deal to bring Oprah Winfrey to Australia with shows being recorded at the Opera House, the building will also be at the heart of a major YouTube initiative.

The YouTube Symphony Orchestra will see musicians around the world recruited via the video sharing site for a performance at the Opera House in March 2011.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

parala 5 Nov 10

Interesting to see if Qantas undertakes a similar initiative to United Airlines to support the Oprah visit: http://nycaviation.com/2010/11.....nfrey-757/

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