Tourism body’s ‘Roo Mail’ mockumentary gets flack for depicting Queenslanders as bogans

A video released by Tourism Queensland that tells the story of a kangaroo postal service has registered 167,000 views on YouTube.

The three-minute film, created by Clemenger BBDO Brisbane, has also prompted complaints from some who feel duped by the faked service and upset about its portrayal of Queenslanders.

In a story on News.com.au, Mick Lilley, the presenter on the mockumentary, said the video has drawn criticism for those featuring in the video “carrying on like Aussie bogans, hicks and hillbillies”.

“Others think it is true, that we really do have kangaroos delivering our mail up here,” he told News.com.au.

Subscribe to keep reading

Your daily source for the latest headlines, in-depth analysis, and breaking stories from around the globe.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.