Tourism Fiji sends cheeky holiday invite to NZ’s COVID chief, via Special PR

Darcy Song

July 21, 2022 9:38

Tourism Fiji has created a video invite for Dr Ashley Bloomfield, New Zealand’s outgoing director-general of health, to take some time for himself and his family.

With execution by Special PR, the 60-second spot is a tongue-in-cheek offer of a trip to Fiji for the Bloomfield family. Featuring the best of Fiji, the video highlights the country’s tranquil natural environment and friendly locals.

6-year-old Ratu Isikeli Sauturaga tells Dr Bloomfield that the country’s traffic-light system is a lot more relaxed as he sips a traffic light mocktail, and Mohammed Zoheeb invites Dr Bloomfield to enjoy a much-needed shot of vitamin D on their shores.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.