Tourism New Zealand shows Australians ‘This is How We Winter’ in snow-filled campaign
Tourism New Zealand has launched its winter marketing push, inviting Australians to experience a real New Zealand snow season.
The campaign, via TBWA Sydney, focuses on the key ski regions of the country; Mount Hutt, Mount Ruapehu, Wanaka and Queenstown, with the intention of highlighting activities besides skiing available in those areas.
