Tourism NSW recruits cultured celebrities for Sydney winter campaign
Ogilvy Sydney has created a set of TV ads for Tourism New South Wales to showcase Sydney’s food, fashion and cultural appeal and help attract domestic visitors to the state’s capital during winter.
Eight 15-second ads have been created with the first two aired featuring fashion designers Heidi Middleton and Sarah-Jane Clarke of Sass and Bide and celebrity chef Matt Moran.
I think they promote what you would want to do if you lived in Sydney but so far not compelling enough to visit in winter.
YAWN …
So Sydney has the monopoly on picnics and milkshakes then?
Oh dear… how boring
They should have used footage of me doing blow and chasing ladies at the Ivy. It’s what makes Sydney… so Sydney.
I think the clip is just too short. It had only started when it was over and I was wondering, “what?” What did I just see? If the view is so spectacular, and it looks like it is, then the camera should hesitate there for a few seconds longer. That way the viewer (me) who wants to visit Sydney, will get an eyefull of Sydney.
It says it all. Sydney has a culture of celebrity, Melbourne has a culture of food and fashion.