Tourism NT appoints panel of PR agencies following tender process
Tourism NT has revealed the panel of agencies appointed to its public relations account.
Access PR has retained its place on Tourism NT’s roster, after first winning a tender for the PR account in 2017. The new panel of agencies also includes Mango Communications, PEPR Agency and Edelman.
Tourism NT opened the tender in January, seeking a panel that will form a press office for its Domestic Consumer Communications and Northern Territory Business Events division and working on its marketing activities.
The panel of agencies follows a tender opening in January
How many head hours from how many agencies went into being awarded a 44k contract. If holding companies see PR as a loss leader to get into clients business we are all fucked.
To appoint a panel, you’d have to be really unsure about what you’re next steps are. And that’s fair for a tourism brand in this market.
Still, my feeling is markets are over reacting. The human spirit cannot be contained within 4 walls. We are here to explore the world – and that is not going to stop, anytime soon.
Maybe Northern Territories has to set up its own airline – even if its only one aircraft (you can buy them cheap from Virgin) so it takes control over its customers from Qantas, Emirates and other airlines.
Like Arnold Schwarznegger, the tourists – will be back!
I really hope that there is a smart, well thought out strategy behind this approach.
Because on first glance it looks like the absolute worst possible set up for both the client and the agencies.
3 agencies on 44K means no dedicated teams, no depth of investment and the likely constant fighting between those 3 agencies to carve more space for them.
In the current climate agencies need to be highly integrated, leveraging and amplifying work every time they go to market. From my experience this announced set up will provide the exact opposite. Which is a shame. NT really is one of the most beautiful places in Aus and deserves a larger share of the domestic market over the next year. I’d be very surprised though if this set up will deliver this.
Good luck to all involved. You are going to need it.