Tourism NT drops Frost
Design agency Frost has split with its long term client Tourism NT.
In an announcement, Frost said:
After a highly successful five year tenure, Frost* is parting ways with Tourism NT.
The split follows a review by Tourism NT of its overall marketing strategy and a decision to shift in a new direction, with plans to invest heavily in broadcast and digital.
Frost should feel very proud of what they’ve done for NT – that NT device was very clever… put the NT on the map and set them apart from ‘never never know’. Well done!
I thought Frost was positioning for this kind of work, so it comes as a surprise.
I don’t get the ‘design driven business’ comment from Vince… isn’t that we he does? I almost choked on the ‘clients best interests at heart and knowing when to let them go” how hilarious! – smells like a (stage managed) sacking to me…
Agree, Frost will be disappointed. This says to clients their offering is limited.
That client are notorious for being the most indecisive, intolerable and negative of bullies. MPG’s recent forced apology, and now frost’s recent statement sounds contrived by a puppet master client.
We pitched for the business a few years ago. Yes, we were warned that they were going to be tricky clients to take on. The pitch experience reinforced that. However, it was a three year government contract and marketing strategy. It has only been two years into the contract???
Tori I think you are giving way to much credit to Frost, from what I’ve heard their staff turnover has been incredible, now wonder the client is not happy. The client might not be an angel but it takes two to tango. Great leadership can turn any relationship around, clearly its lacking, that’s the message for me.
Sitting on the fence- I saw some very strange client behaviour. They went troppo years ago! They weren’t even a client!