Tourism NT shows Australians what they’ve been missing before ‘hyper-competitive’ tourism market kicks off

The Northern Territory is ramping up its marketing efforts and showing Australians what they have been missing while isolated in states that still have firm COVID-19 restrictions.

Tourism NT executive general manager of marketing, Tony Quarmby, predicted the domestic tourism market was about to get ‘hyper-competitive’, so the Territory wanted to make its mark early.

“All national tourism jurisdictions and operators will be attempting to attract Australian travellers as borders reopen, creating a hyper competitive travel market,” Quarmby said.