Tourism NT uses mortality as campaign theme in bid to instil ‘sense of urgency’

Tourism Northern Territory has launched a marketing campaign warning consumers not to delay their trip to the Top End any longer – or their mortality may get in the way.

https://www.youtube.com/watch?v=Km2DxCyWNyU

TV ads created by Common Ventures – one of 16 agencies on Tourism NT’s panel – show people lamenting how members of their family have “gone”.

It transpires they have “gone” to the NT.