Tourism Queensland announces top 20 in Million Dollar Memo campaign, values publicity at over $12m
Tourism Queensland has shortlisted 20 companies from 11 countries who are in the running to win $1 million in incentive Queensland travel as part of its Million Dollar Memo campaign.
Jan Jarratt, Queensland minister for tourism, small business and manufacturing said the publicity was worth over $12 million.
“To date we’ve had 779,000 visits to milliondollarmemo.com and 2.7 million page views and the campaign has generated over $12 million worth of publicity for Queensland around the world thus far with much more to come.” she said.
Jarratt valued the marketing activity undertaken by companies to promote their entry at $6 million.
Congratulations on making the shortlist Reading Room – especially the star turn, the lovely and talented Joe Lygoe (you look like you could use some sunshine, dude…).
If TQ spent as much time promoting holidays as they do their marketing efforts – there would be bums on beds all over QLD!
Does he really say “the big Weading Woom”.