Tourism Tasmania appoints Emma Terry as chief marketing officer

Tourism Tasmania has appointed Emma Terry as CMO, filling the void left by executive director of marketing Guy Taylor who moved on last year to lead the Tasmania Brand Project.

Emma Terry: Tourism Tasmania’s new CMO

CEO John Fitzgerald said the role was crucial to help the state government and tourism industry reach their collective goal of attracting 1.5 million visitors a year to Tasmania by 2020. 

“Our role is to create demand for travel to the state by connecting people culturally and emotionally to Tasmania through our domestic and international marketing programs,” he said.