Tourism Tasmania champions local artists with new AI generator, via BMF

February 15, 2024 9:43

Tourism Tasmania has launched a new campaign utilising ‘TasmanAi’, an artificial intelligence image generator that will turn people’s prompts into original art made by local Tasmanians, via BMF.

Inviting people into their weird and wonderful ideas, the new campaign champions the ‘Tasmanian way of life’ and the reasons to visit – its craft, passion, realness and authenticity.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.