Tourism Tasmania launches strategic business plan

Tourism Tasmania has launched a strategic business plan, Tourism 21, with an aim to grow annual tourism expenditure in the state to $4.39 billion by 2020.

The announcement:

The Minister for Tourism, Michelle O’Byrne, today launched Tourism 21, a joint strategic business plan for Tasmania’s tourism industry and the State Government.

Ms O’ Byrne said that Tourism 21: 2011 – 2013 represents the continuation of a successful and productive industry-government partnership that was established more than a decade ago.

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