Tourism Tasmania tells local stories in latest campaign

Tourism Tasmania is celebrating the state’s locals, its culture and landscapes, in its latest campaign.

Created by Goodoil Films director Justin McMillan and Heckler editor Andrew Holmes with agency Jim Jam, the campaign portrays the ‘untold spirit of Tasmanian life.’

‘Stories told from the inside out’ features the lives of eight craftsmen, including a cheese maker, beekeeper, whisky distillery owner and oyster harvester.

The video showcases their daily routine, as well as the Tasmanian landscapes that surround them.

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