Town crier roams Sydney CBD as Christchurch looks to spread the word

Tourism leaders in Christchurch have launched the latest phase of their marketing push – by employing a town crier to roam Sydney’s CBD and spread the word about the Canterbury region of New Zealand’s South Island.

Christchurch and Canterbury Tourism has put together seven itineraries as it looks to promote the region as a short break destination from Australia.

The suggested trips are hosted on a micro site, canterburytales.com.au, with the tourism body putting a “modern day twist” on Geoffrey Chaucer’s famous collection of stories by branding the campaign “Canterbury Tales yet to be told”.

The town crier will be in Sydney this week, along with a jester and a courtesan, handing out a paper ‘chatterbox’ which helps Sydneysiders gauge which is the ideal break for them.