Toyota ad to be pulled following dangerous driving ruling

Ad Standards has ruled against a TVC for the Toyota Yaris for what it cites as a scene of dangerous driving, in which a man rushes to drive out of his shed to his parents’ anniversary dinner.

As part of the Federal Chamber of Automotive Industries Voluntary Code of Practice for Motor Vehicle Advertising (FCAI code), advertisements must not portray scenes of unsafe driving that would breach any commonwealth, state or territory law in which the ad is published.

The community panel ruled that the back tyres of the car appearing to lose traction as it is driven out of the shed infringed by the Australian road rules, which states that ‘a driver must not drive a vehicle unless the driver has proper control of the vehicle’, and therefore the ad breached the FCAI code.

The ad follows three siblings as they speak to each other via hands-free call features in the Yaris vehicles about how they all forgot their parents anniversary.