Toyota Australia launches new Corolla brand platform in first work from HERO

Kalila Welch

May 26, 2022 6:00

Toyota Australia has launched a new brand platform for the Toyota Corolla in what is the first major campaign by independent creative agency Hero since its appointment to the automotive brand’s agency roster in 2021.

The new platform also marks the first major campaign under new Toyota Australia CMO Vin Naidoo, who was appointed to the role in January this year, after the departure of John Pappas.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella in October 2023.

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