Toyota Australia sets history in motion in new GR Corolla campaign via Hero

Darcy Song

March 8, 2023 8:00

Toyota has launched a new campaign for its latest model GR Corolla, featuring a live-action animated film recorded at Melbourne’s Calder Park Thunderdome, via creative agency Hero.

The main spot, ‘Metalmorphosis’, turned the racing track into a custom-built zoetrope (typically a spinning cylinder with sequenced images inside), where hundreds of illustrated frames over 1200m long were pasted along the barriers, tunnels and track.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.