Toyota Australia sets history in motion in new GR Corolla campaign via Hero
Toyota has launched a new campaign for its latest model GR Corolla, featuring a live-action animated film recorded at Melbourne’s Calder Park Thunderdome, via creative agency Hero.
The main spot, ‘Metalmorphosis’, turned the racing track into a custom-built zoetrope (typically a spinning cylinder with sequenced images inside), where hundreds of illustrated frames over 1200m long were pasted along the barriers, tunnels and track.
