Toyota celebrates its ties with rural Australia with ‘This is Landcruiser country’ campaign
"Just another day in paradise"
Toyota has launched a new ad campaign for its Land Cruiser brand, created by Saatchi & Saatchi Sydney.
The campaign, titled ‘This is Landcruiser Country’, celebrates the four-wheel drive brand’s long associations with rural Australia and how it has become part of people’s lives in remote parts of the country.
Loved the “You get to work with your mates” line, with flies all over the guy’s back.
Loved the ad, in fact. Good work Saatchi (no connection.)