Toyota champions grassroots cricket in new spot via Gemba

November 21, 2023 6:07

Toyota’s partnership with Cricket Australia and its support of local cricket is being showcased in its latest campaign, via sports and entertainment agency Gemba.

The campaign – ‘Keep The Scoreboard Ticking Over’ – taps into the heart of cricket culture, emphasising the on and off field momentum around local clubs and communities.

The spot takes viewers on a journey to authentic local clubs around the country, featuring Australian national team players lending their support.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.