Toyota channels Top Gear challenge as it puts new Hilux on trial in AFL grand final campaign

Alex Hayes

September 30, 2015 11:46

A new campaign for Toyota channels an episode of motoring show Top Gear by putting the Hilux through a series of unusual tests to prove how indestructible it is.

A new 90-second spot created by Saatchi & Saatchi Sydney is set to air during the AFL grand final on Saturday, and features a group of men being shown the cars being put through tests on a tank testing facility which they had to “upgrade” for the car.

https://www.youtube.com/watch?t=90&v=eQnX5KXDulg

The tagline of the campaign is ‘More Unbreakable Than Ever’.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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