Toyota extends AFL sponsorship to 2023 with record deal for Australian sport

March 17, 2019 12:19

Toyota has announced it will continue its lead sponsorship of the Australian Football League for another four years.

At the official launch of the AFL season in Melbourne on Friday, the two organisations announced the partnership would extend beyond the headline men’s top-level competition to include the code’s community programs, with the Japanese carmaker also becoming the official automotive partner of the AFLW.

Toyota’s CMO, Wayne Gabriel, Gillon McLachlan, CEO of the AFL shake hands at the 2019 season launch (Photo by Michael Willson/AFL Media)

Before the launch, the AFL unveiled its 2019 branding, expanding last year’s ‘Don’t Believe in Never’ campaign.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics