Toyota LandCruiser 300 drives its users home in latest ad
Toyota Australia has released a new campaign for its LandCruiser 300 created by Publicis’ Saatchi & Saatchi.
The ‘This Landcruiser drives us home’ campaign features a song aimed at highlighting different Australian experiences: from experiencing a 50-year storm to being trapped by a swarm of mozzies (mosquitos).
In the 60-second spot, people sing acapella in various predicaments – a meteor shower, no phone reception, and sinking in quicksand. The spot concludes with “One thing’s without a doubt, this LandCruiser drives us home”, followed by the “Oh what a feeling, Toyota” tagline.
THE worst add I’ve seen on tv for a very long time. I own a Toyota and I’m hanging my head in shame What we’re they thinking.
Terrible ad. A poor copy of the bcf ad.
Terrible ad
I truly agree about the fail landcruiser ad ,if I could afford one and was weighing up whether to buy it or another vehicle of similar price and performance, say a Nissan, that ad would have definitely swayed me away from the landcruiser. A bit like advertising Cowboys drinking Bundy Rum from champagne glasses around the yards at a rodeo. It just doesn’t fit.
I’m sold on Toyota vehicles but this ad is a put off. Just so bloody annoying!!
Toyota should have enlisted the marketing group used by Suzuki for its Vitars ad.
The Landcruiser ad is a second hand joke..
Try again!!!