Saatchi & Saatchi launches new Toyota Kluger campaign with parents ditching the kids for a drive

April 15, 2021 10:26

Toyota has launched a campaign by Publicis’ Saatchi & Saatchi to promote the new Toyota Kluger Hybrid, positioning it as a vehicle that the whole family, including parents, will enjoy.

The “Where Freedom Meets Family” spot sees the parents ditch their kids with their grandma to drive the car.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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Saatchi & Saatchi launches new Toyota Kluger campaign with parents ditching the kids for a drive

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