Toyota launches customer loyalty program, designed by R/GA Australia

November 7, 2024 9:22

Toyota has launched a new customer platform and loyalty program which consolidates all its products and services under one umbrella, via creative studio R/GA Australia.

Toyota Go marks a significant leap in auto-customer engagement, with the membership program integrated personalised rewards, servicing, wish lists, and profile management tools in one unified, accessible portal.

Basic features will be accessible to all users, but Toyota vehicle owners will be given the full benefits as Toyota Go members.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.