Toyota launches life-sized Tonka HiLux

Toyota Australia has partnered with “the world’s toughest toy” to create an “unbreakable” HiLux Tonka concept vehicle.

The HiLux Tonka content piece, opens with a drumbeat and footage of rolling sandhills, with text asking viewers: “Remember how it felt to be king of the sandpit?” 

The ad, created by Saatchi & Saatchi, showcases an adult version of the children’s toy car, driving through a desert dodging massive sandpit toys like a bucket, spade and soccer ball.