Toyota launches TV ad for the HiLux on Facebook
Toyota has chosen Facebook as the medium through which to launch its new TV ad for the HiLux.
The campaign, created by Saatchi & Saatchi, follows a bromance between a man and his ute.
http://youtu.be/rFcyZOe7h5E
The campaign will air on national TV from Sunday 18 with a focus within the AFL & NRL football finals. A 90-second version will run online. It will be supported by print and outdoor.
nice. like that.
LOL
Excellent 🙂
would have been braver if if appeared a little beaten up / scratched / sea weed infested etc when on the beach rather than brand spanking new
and would have given some more credence to “unbreakable”
Goddammit! Now I want to buy a bloody ute! Get out of my head.
Great ad.
This ad is a killer! What drives it is the performance of the lovesick bearded bozo; and he’s not even mentioned on the credit list
Awesome ad!