Toyota makes music with cars in new ad

January 10, 2017 4:22

Toyota has released its new work ‘Making Music with Toyota’ as part of its ‘Made for Mondays’ campaign, where a song is produced using various car parts and sounds produced within the car.

The campaign starts with an electro and Latin-inspired track which was created using the Toyota 86 bonnet to head the rhythm, followed by bouncing a spare tyre repetitively, using the electric seat and finally flicking the rim of a tyre.

The four sounds are then combined to create one three-minute song which features in one long form five minute video, and a shorter fifty-five second video.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Making music Toyota

10 COMMENTS

Sounds familiar 10 Jan 17

Blessed are the content makers; they know not what they plagiarise (badly):
http://www.youtube.com/watch?v=w4y272NI7J8

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Adspeak 10 Jan 17

You may want to check the meaning of “dropped” when referring to a campaign launching in adland.

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KW 10 Jan 17

MUSIC CREDIT: Jordan Waller.

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goodone 10 Jan 17

seems familiar
https://www.youtube.com/watch?v=uLtXp5d1aaY

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UK PR 11 Jan 17

The original Ogilvy Ford ad was also then developed for PR for a second phase by working with an artist for her music video. https://vimeo.com/12208011

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Anonymous 11 Jan 17

Just because you can doesn’t mean you should.

Clearly I was under the misapprehension that cars were for driving.

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PH 11 Jan 17

Nice work Jords!

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Snob Scrilla 11 Jan 17

Toyota’s played in this space before…

https://www.youtube.com/watch?v=d4CuuPwh84Q

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