Toyota promotes ‘Toyotathon’ sales event with campaign featuring cricketer Glenn McGrath

Miranda Ward

August 7, 2014 12:11

Toyota is promoting its annual ‘Toyotathon’ sales event with a campaign featuring dealership concierge Zoe and former Australian cricket player Glenn McGrath.

Created by OddfellowsDentsu, the campaign features three commercials all of which see Zoe and McGrath talking to different customers about the ‘Toyotathon’.

The campaign sees McGrath introduce Toyota’s finance package Toyota Access.

https://www.youtube.com/watch?v=So-250HBpTE

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

ad Campaign car creative Glenn McGrath OddfellowsDentsu sale Toyota Zoe

1 COMMENTS

Mike 7 Aug 14

Oh dear.
Do they think it’s 1960?
In fact that’s not fair to 1960.
And they publicise these ads?

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Toyota promotes ‘Toyotathon’ sales event with campaign featuring cricketer Glenn McGrath

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