Toyota RAV4: SUVs are not just for expectant parents

Saatchi & Saatchi Sydney has unveiled a campaign for the new Toyota RAV4 to challenge the perception that SUV’s are only purchased by young couples who are planning to have kids.

http://youtu.be/SqcOHmGEIH0

The campaign introduces the strapline, “Some things in life can wait.”

http://youtu.be/bHjb8GOrJgU

“The Toyota RAV4 is engineered for adventure, delivering the practicality demanded by owners – whether they’re cruising the highways or roughing it off the beaten track,” said Scott Thompson, Toyota Australia’s divisional manager national marketing.

“Buying a RAV4 reflects an attitude – that you’ll do what you want when you’re good and ready.”

The campaign kicks off with two 30-second TV ads and will be supported with print, outdoor and online.

Credits:

• Client: Toyota Motor Corporation Australia
• Divisional Manager, Marketing: Scott Thompson
• Corporate Manager, Marketing: Adrian Weimers
• Manager, Advertising: Noni Rosengren
• Creative Agency: Saatchi & Saatchi, Australia
• Creative Director: Steve Carlin
• Copywriter/Art Director: Jon Burden
• Nils Eberhardt: Art Director
• Steve May: Senior Copywriter
• Group Business Director: Ben Court
• Senior Business Director: Amy Turnbull
• TV Producer: Kia McEvoy
• Production Company: Prodigy
• Director: Tim Bullock
• Production Co Producer: Marge McInnes
• Media Agency: TMS