Toyota RAV4: SUVs are not just for expectant parents

Robin Hicks

September 20, 2011 9:49

Saatchi & Saatchi Sydney has unveiled a campaign for the new Toyota RAV4 to challenge the perception that SUV’s are only purchased by young couples who are planning to have kids.

http://youtu.be/SqcOHmGEIH0

The campaign introduces the strapline, “Some things in life can wait.”

http://youtu.be/bHjb8GOrJgU

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Robin Hicks

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3 COMMENTS

Trollolololo 20 Sep 11

Hooray! Love it.

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CampaignBrief's Reject 20 Sep 11

I don’t get it? Like, I did after reading the press release. But when I watched the ads I didn’t get it at all.

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sniff sniff 20 Sep 11

what stinks?

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Toyota RAV4: SUVs are not just for expectant parents

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