Toyota relationship leads to Gemba’s first agency acquisition

October 18, 2016 4:36

Sports and entertainment specialist Gemba as signalled the start of a bullish period of growth with a deal to acquire the sponsorship management division of Bullet Marketing.
The deal will see Gemba take over the running of major events sponsored by Bullet and Gemba’s mutual client, Toyota.

Gemba CEO Rob Mills said the opportunity was a chance for Gemba to grow its relationship with the music industry through Toyota’s sponsorship of events including Tamworth Music Festival and A Day on the Green.

Mills: “The acquisition will further build our capabilities in the music industry and with community programs”

“When the prospect emerged to acquire the sponsorship management component we jumped at the opportunity,” Mills said.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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