Toyota unveil new content for online campaign promoting Toyota Certified Used Vehicles

Toyota is continuing with its ‘Perils of the Private Sale’ online campaign which promotes Toyota Certified Used Vehicles (TCUV), unveiling three new videos on top of “extra interactivity” on the existing content.

The campaign, which launched in October last year and was created by Oddfellows Dentsu, features characters from the initial campaign run, Gran and Allan and sees them attempt to sell their used car privately but with no luck.

The new content sees the duo set off to learn the tricks of the trade from Toyota sales people, but the odd pairing end up purchasing a Toyota Certified Used Vehicle.

https://www.youtube.com/watch?v=Ig09DZlJzVg&list=PLxHt0j7_5DqVAXO91aW1JT339P7cPnIYi