Toyota’s flood-fording 4WD breaches standards and undermines government messages: ASB
Toyota has failed to have complaints about an ad featuring a four-wheel-drive traversing a flooded area dismissed after the advertising watchdog found it undermined a government push to stop people risking their lives by crossing through flood-waters.
The ad, which carries the feel of a frontier adventure story, features a range of Toyota vehicles towing planes, cars and transporting livestock.
In one scene a Landcruiser is seen entering floodwaters to rescue a man from a flooded creek, which triggered complaints to the Advertising Standards Bureau.
What has happened to Australia?
How are we supposed to depict saving someone in flood waters? Or is that too risque? Seriously, this nanny state meddling is just ridiculous.
Isn’t Queensland the place where the Government instructed engineers to let water out of the dam and then flooded its own people.
Seriously, I can’t believe there wasn’t a pool fence around that amount of water…
Careful…. we do not trust our own people to think for themselves. If someone is dumb is enough to drive through a flooded area… survival of the fittest.
Just how many complaints did it take to, effectively, fine Toyota the many thousands of dollars wasted on the original shoot and the costs of a re-edit?
It’s getting to the point that all someone has to do is breath during a commercial and people will complain about it. Seriously…
I’m more disturbed by the stupid ‘dancing hat’ being pulled along on a string!
We’ll all soon be required to complete a risk assessment WHEN the light has turned green, in order to ‘safely’ cross the road, said assessment compilation being overseen by a WorkCover authority officer despatched to ensure – for fear of hefty punishment – 100%-compliance, by which time there will have been a series of changes back to red, then green, then red, then …
We not even competent to walk up a ladder in some situations, because we apparently don’t have the brains, and ladders are death traps from which we must be protected