Toyota’s Legendary Moments relives memorable Steve Waugh century
Toyota’s latest ad in its long running Legendary Moments campaign relives a “legendary moment” in Australian Test cricket, with the commercial featuring Steve Waugh and comedians Steve Curry and Dave Lawson.
The new commercial, from Publicis Mojo, features Steve Waugh reliving the moment the former cricket captain notched up a century on the last ball of the days play during the final Ashes Test at the Sydney Cricket Ground in 2003.
Fifteen second teasers will air during the first Ashes test and will direct fans to view the two and a half minute content piece at the Toyota website and YouTube channel. The video will also be hosted on the video section of the Official Cricket Australia app.
https://www.youtube.com/watch?v=T-z0axan0Y0
that’s actually very good.
absolute gold they got a smile from the iceman
I hate Cricket. But I love this. Very funny.
love it and dont even like cricket
Brill !
A great sustainable campaign – The concept was created by Steve Jackson, when Darren was ECD at Mojo. I remember the delight we all had that the pommie Jacko came up with such an idea. It has been great to see it continue, and Toyota have acknowledged the success by keeping it alive. Great to see that Dave Schack working on this. Michelle has worked on it for quite some time and given it legs. But you have to give credit to great ideas to the original source. So I say Jacko well done, Dazza well done, Corey well done… and Sally. In the midst of crazy days of Mojo there were ideas like this coming out of the agency every day. May the 5 people that still hold Mojo Melbourne together grow to be 100 like it was when I was there. #GoldenDays