Tradies build giant stone vehicle in first work from 10 Feet Tall for Chinese car manufacturer

Melbourne-based creative agency 10 Feet Tall has released its first work for Chinese car manufacturer Great Wall Motors Australia with a campaign that sees tradies build a giant stone vehicle.

Under a new strapline, ‘Built to Work’, the campaign plays on the longevity of the Great Wall of China to demonstrate the strength and durability of the firm’s new Steed vehicle.

“[It] proposes the idea that, in Australia, the sort of people who could build their very own Great Wall would be the sort of pragmatic, down to earth people who can now drive the Steed,” 10 Feet Tall said.