‘Trading audiences not channels’: Seven streamlines its ad offering as it takes on the global streamers
“The future of total TV audience trading” is mere months away, according to Seven executives, who presented a 2025 slate focused on live streaming sport, bolstered news offerings, predictive AI insights, and a new ad-buying system that trades in audience members, not channels.
Seven announced all this and more at its annual Upfront in Sydney on Wednesday morning.
Headlining the event was the news that Phoenix, which the network dubs “the world’s most advanced total TV trading system”, will go live on March 2, 2025, with bookings open from early December.
