Trading Post takes the fight to Carsales with ‘Good as gone guarantee’
In a fight back against market leader Carsales.com.au, online classifieds website Tradingpost.com.au has launched a campaign based on the new proposition, the ‘Good as gone guarantee’.
The campaign is the first effort from The Monkeys, which won a place on the Telstra business following the exit of BWM in June.
http://youtu.be/ax11gGlg0KE
The TV ad is supported by print, outdoor and radio executions.
v good
Brilliant that they’re trying to appeal to one of the strengths of online in driving transactions, but using the line “good as gone” when referring to used cars? You could just as easily apply that to the money you spend on buying a car that turns out to be a lemon.
Hope it works out though guys.
19, 21, 20, sold.
Great insight!
Bold statement. Should be a good initial uptake but if people don’t get the results they are promised they won’t come back, ever.
Good luck with it, I’ll be interested to see how it goes.
Perfect! Works for me
I reckon it will work. It’s catchy, and appeals to that part of us that when we are selling something, just want it gone. By the way, Legacy DD502 Electronic Drum kit. Yours for $200 if you can pick it up in Perth. I’m sick of looking at it.