Trading technology company Brandscreen in administration
Media trading technology company Brandscreen has entered administration, Mumbrella understands.
The company, founded by Australians Julian Tol and Seth Yates, applied for administration on December 31. Established in Australia in 2006 Brandscreen developed the algorithms and systems to enable real-time bidding and programmatic media buying to media agencies.
In recent years the company has looked to expand into Asia, and last April made a series of high-profile appointments including former News Limited chief operations officer Stuart Spiteri as president and chief revenue officer, and former CBS general manager Jo Gaines as chief revenue officer for Australia.
However it is believed Google’s launch of a rival offering in the market substantially lowered the company’s market share. Other sources suggest that an internal dispute between the company’s founders led to the move into administration.
Other companies are thriving in this high growth area, bringing Google into the equation is a cop out. Poor.
This is such a big surprise to me!!! In the past several months, I’ve heard about DSPs going public or growing quickly. I personally met with Julian and Seth before in Shanghai and thought their platform is one of the best. I’m so sorry to hear that.
umm.. since when are google playing in the BUYING space?
@ digupherbones since it bought http://www.invitemedia.com/
InviteMedia is now called bid manager.
Fantastic product, great people, TERRIBLE pricing.
If they want to change their revenue model, they’ll fly. It’s a truly excellent product.