‘Tram Coach’ returns to teach Victorian visitors about travelling safely

July 25, 2019 10:20

Yarra Trams has continued its safety campaign ‘This is how we tram’, educating visitors to Victoria about how to safely travel on a tram, in a bid to reduce falls and injuries.

The video sees the return of ‘Tram Coach’, teaching the ultimate tourist – an astronaut – to safely board and ride a tram in Melbourne.

Later on, the astronaut will be joined with ads featuring a wizard and a Viking.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Ed Bechervaise Emilie van de Graff Icon Agency Rod Clausen Yarra Trams

1 COMMENTS

Katie 27 Jul 19

Please make the AD Easy to share!!!!!!! We can do your job… spread the word!!!!

User ID not verified.

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

‘Tram Coach’ returns to teach Victorian visitors about travelling safely

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE